By the end of April 2020, it looked like we were staying in for awhile. And with concern pouring out from the public, we partnered with Lucky Brand during this difficult time to spread a positive message — Stay in for the win. From there, our social card game Win From Home was born.
We shielded away from overwrought themes, and instead set out to give people a daily dose of optimism when they needed it most. During the month of May, we dealt 21 daily challenge cards on Lucky Brand's Instagram page. Players were also encouraged to tag an essential worker and dedicate their challenge to them. With the help of over 20k users, we stayed home, stayed safe, and stayed lucky. We were also lucky enough to get recognized: CA Typography Annual 2020
\\Art Director, Illustrator: Andrew Knight, Copywriter: Kelly Cabaniss Designer: Thomas Sullivan
